To gain a broader insight upon being healthy and active, we looked at various magazines. Among the magazines reviewed were a health magazine, a few home and family centric magazines, as well as a teen magazine.

Keeping the Family Healthy is Mom's Job

This comic found the the Good Housekeeping magazine exemplifies how mom is typically in charge of keeping the family healthy. The home and family magazines contained articles about how to be healthy, and how to help your family be active. The target readers of these magazines are mothers.

Desire to be Healthy by All Ages

The sheer amount of health magazines shows that there is a desire to be healthy. In addition to the family magazine, the teen magazine also had a section devoted to health and exercise. That magazine tended to use vocabulary that would appeal to their audience, such as "tee-hee-hee." This observation was important as we needed to know how to communicate with the different age groups within our target users.