We conducted interviews with the parents of four families as well as one professional health coach.

Parent Interviews

Atypical mother with overzealous need for physical fitness
From this interview, we realized that we have to be careful to avoid an obsessive focus on children’s health in our product.

Typical mother who wants to be with her children, but does not have enough time
A genuine need was confirmed in this interview; that parents want to spend more time with their children. Therefore, creating a product that creates opportunities for parents to spend time with their children would be desired.

Expert Interview

Professional Health Coach
The job of a professional health coach is to monitor and encourage individuals to be more active. The key insights from the interview are as follows:

• The motivation to get healthy has to come from within the person for them to be able to stay on track.
• Goals are crucial for becoming more active.
• The first thing the health coach does is give a pedometer to an individual. This gives the individual immediate feedback about their activity, as well as provides an easy step towards increasing their activity: walking.